Branding and creative website of the theater studio "PHANTOM"
About the project
The studio was named after the customer's cat, whose coloring resembles the popularized symbol of the theater in the form of a mask with black and white sides. When creating the branding, we relied on this metaphor, the image of the cat and any associations with the theater.
We reflected this idea not only in the logo, but also in the illustrations created especially for this project. We created an image of a director cat that accompanies us on the website as a living character personifying the studio.
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As a result, the theme of the site is reflected in every detail, from the preloader in the form of a sliding dark curtain, to the audience cats sitting in the audience, to the cards in the form of theater tickets.
We added nice animations where appropriate to make the site even more engaging.
The result was not just an informative site, but a whole world of theater with its own unique character and soul, 100% reflecting the creator of the studio.
Project purpose:
The main purpose of the project was to reflect the creative activity of the theater studio through the visual of the site, as well as to tell without words the story of the name of the studio "Phantom".